What We Seek
We concentrate on emerging, underperforming and undervalued services companies that leverage the Internet and possess significant potential for niche leadership and global growth. We work with both consumer and commercially oriented businesses although we have a preference for companies able to directly access consumers. More specifically, we seek:

1) Leadership and Leverage.
We work with individuals having exceptional leadership qualities and relevant business experience, companies with distinctive, proprietary products or services, and investments where modest amounts of capital and technology can be significantly leveraged.

2) Targeted Growth in Large Markets. We believe innovative companies that capture niches and wedge openings in large markets will provide superior financial returns to investors.

3) Internet. We particularly favor digital information and marketing oriented companies that leverage the design, development, and distribution capabilities of the Internet.

4) Direct to Consumer. The ever-changing nature of individual consumer demand and buying trends means new and continuous cycles of opportunity throughout the world. We favor companies and products which seek to sell to buyers directly or through efficient distribution channels.

5) Superior Brands – Both Old and New. We relish rejuvenating and repositioning tired and neglected brands while creating and launching new ones. The Internet provides a unique, global platform for doing both and serves as our backbone for evaluating and initiating the next generation of leading companies.

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